How to fill the refrigerator with food?
It all starts back in the supermarket. The shelves here can be arranged as you please, but the correct route is as follows: first everything that is not related to…

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Price tags and supermarkets. How did Frank Woolworth create them?
We are so used to price tags and supermarkets that we can’t imagine modern trade without them. We think it always has been. Reads Yuri Bering No, no, and again…

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Online shopping. How to make the right choice?
Recently, people increasingly prefer to shop at online stores. Finding the right thing is sometimes easier there than in regular retail chains. Nevertheless, online shopping is not deprived of its…

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How do supermarkets trade? Holiday on the trading floor

Is there a holiday without music? Of course not. Unobtrusive, moderately loud music accompanies the buyer in all corners of many supermarkets, distracting from everyday worries, creating a good mood. And in the intervals between melodies, a pleasant female voice will remind you of the latest arrivals of goods, advertise its indispensable useful properties, and send you to the right corner of the trading floor. The achievements of the science of psychophysics, which have so effectively slowed down the buyer at the entrance to the store, are no less efficiently used to form positive impressions during the entire time the buyer wanders around the hall. Color is a powerful weapon in the hands of a professional trade. Green – the designer of the impression of well-being and prosperity, yellow – inclines us to a compromise, red – activates and … stimulates the appetite. Take a closer look at the hall. The poster-sale “Sale” – red, it means you have to hurry exactly there! Embarrassing prices for embarrassing buyers are printed on a yellow price tag, calling for a compromise between the desire and the possibilities of a wallet, or on a green one: for a person with wealth, the main quality of a product is secondary. Vision is the most important channel of information. Through vision, a person receives about 70% of its volume, but the remaining 30% are not discounted by marketers. The shop floor of a good store should smell good. That is why many supermarkets keep their own bakeries, and not just to offer customers an extensive assortment of fresh buns and pastries. The smell of fresh baking attracts and stimulates the appetite. Buyers, like fish to bait, tend to racks with hot cakes, located in the farthest corner from the entrance of the sales area. You do not want, and you will reach, having previously studied almost the entire range of the store and put it in the shopping cart, not previously planned. The sense of smell is involved in sales of not only food. The atmosphere of a shoe store greets the buyer with the pleasant smell of well-dressed leather. At first glance, everything is natural, what else smell shoes? But modern shoes are not only leather, but also synthetic materials, glue and paint. They smell harsh and not at all “tasty”, drowning out the scent of the skin. Chemistry comes to the rescue. The atmosphere in the trading floor of shoe stores is formed not by a product, but by flavors. Aromadiffuser is a small subtle aggregate spraying essential oils. In the sales area, it is indispensable, neutralizes unpleasant odors and saturates the atmosphere with a subtle, sometimes barely perceptible aroma. Aromatdiffusors are used not only to restore the “natural” smell of the product, but in general in any outlet where it should smell nice and comfortable. Why? Odorology, the science of smells, claims that they influence our behavior. Pleasant delicate aroma causes an emotional lift, many smells form conditioned reflexes. Under the influence of smell, people recall previously experienced emotions. For example, the smell of the sea can remind you of vacation and rest, turning the routine purchase of a new thing into a pleasant pastime. Cheerful music, bright colors and pleasant smells. What else does a buyer need for a holiday? Walk the soul! But marketers are not happy. They still have plenty of work. Where to direct their foot leisurely and well-worn buyer? Not knowing what he is doing, little child …

Children's shopaholism: why is it so relevant?
Almost all parents are faced with the fact that the grown-up child more and more often starts talking about new clothes. By asking for a completely unnecessary (in the parents'…

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The best European sales. Where and when?
Sales are a natural and very attractive trade phenomenon for lovers of fashionable clothes and accessories. And it is not surprising, because the higher the initial price of the product,…

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