What will be the shopping of the near future?
For someone to go shopping – hard work, for someone – entertainment and recreation. It is because of the second regular store will live for a long time. No Internet can yet give a complete picture of the product, which the buyer receives in the usual commercial enterprise. Photo: pixabay.com Opportunity to hold in your hands, try on clothes and shoes not in a virtual fitting room, but on yourself, listen to your feelings. Do not read the dry columns of numbers and reviews that may be custom-made, but look at it with your own eyes.Retail competition is traditionally very high. Profit is steadily declining, but merchants need to live. So they come up with: how to lure new customers to the stores; how to make them buy more; how to make the customer satisfied and the next time he came to this store. How to tie these same people for the future, calculate their preferences and, in the end, make their lives easier. Modern shops and shopping centers are changing just before our eyes. Even if customers do not notice. Otherwise it is impossible. You go broke. The modern retail market is characterized by very insignificant growth, price wars and profits, the size of which is rapidly and steadily declining. Photo: pixabay.com Consequently, even a small advantage over competitors can significantly affect the success of a modern commercial enterprise. What are the benefits? Big Date The number one competitive advantage in the modern world is information. Consumer awareness of the goods and services of the company is important, but the awareness of the company about the consumers of its goods and services is just as important. And here huge data arrays called “Big Date” (big data) come to the rescue. The future of trading companies will largely be determined by their ability not only to collect information about the patterns of behavior of their visitors and buyers in the trading floors, but also their ability to competently analyze and draw conclusions from the information gathered. Data from various sources (video surveillance, shopping list, visiting the company’s website and others) will be analyzed. This will reveal preferences in order to make more and more “personal” offers, and in the sales area visitors will be shown the product that, according to test results, they will most likely buy. Principles of space management Photo: pixabay.com In modern shopping centers, a structure with free movement and maximum openness dominates, but carefully calculated according to the principle: there are more temptations on the way to the most demanded goods. Example: “We got up to eat, on the way we met two interesting stores, we saw a third one from the escalator and walked around half the floor behind it – this is it. That such a structure creates with women is just hell, if the two of you come for one particular thing. ” Article “Interface calculations” from the blog of the company “Mosigra”. Robots The era of robots crept unnoticed. From the production workshops they came to the trading warehouses, and from the trading warehouses they are already today (mid-2016) ready to enter the trading rooms as … sales assistants. The first successful experiences are already there. At Lowe’s shopping malls (building and repair products), Oshbots robots help you find the right product. In addition, you can upload photos of your room (corridor, toilet, bathroom) to the robot’s memory and see how the room will look like with the selected wallpaper color (flooring, tiles, paint, etc.). Robots in the company Hointer bring in the fitting room things from the list, which is the client. And so on … Vending machines Photo: pixabay.com More and more goods are sold through vending machines. Even a car. This opportunity provides a startup Carvana. 3D printers More and more goods will be made right in the sales area, in front of customers. 3D printing technology also allows you to create objects from combinations of materials: for example, you can now make mountain bikes and firearms using a 3D printer. Stay time in the sales room The probability of purchase depends on the time you stay in the sales area. The longer a customer is delayed, the more likely he is to make a purchase. Free Wi-Fi is past. Many stores (shopping centers, cafes, etc.) will provide a place where you can charge phones and other gadgets. Such services are still available, for example, in the Starbucks cafe chain. Photo: pixabay.com Loyalty Programs A modern customer is very spoiled. Something did not like – turns around and leaves. Research is being conducted to record pleasant emotions from being at a point of sale directly to the brain, quickly and imperceptibly. Loyalty will be literally “spelled out in instincts.” Payment Any purchase must be paid. And then a sea of different innovations – for example, payment using the Internet, contactless cards and cell phones. Scientists are already struggling with the possibility of payment using … thoughts.