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How do supermarkets trade? Holiday on the trading floor
Is there a holiday without music? Of course not. Unobtrusive, moderately loud music accompanies the buyer in all corners of many supermarkets, distracting from everyday worries, creating a good mood. Continue reading
How do supermarkets trade? Pass to return
Notice that industrial and household goods in the hypermarket are located not far from the entrance? This is because a buyer aimed at buying food, putting bread and milk in a basket, will no longer recall the light bulbs and notebooks. But not vice versa. Without buying the target product, the buyer usually remembers why he came. Continue reading
Merchandising: magic or deception?
A supermarket is a wonderful world of abundance, where you can find everything from crab sticks to a DVD player. It seems that any thing here is waiting for you – just extend your hand. It looks like a fairy tale, is not it? However, if you look closely, a supermarket is a well-organized system, the purpose of which is to force us to buy products, goods and things by any means possible for a bank as large as possible. This is done by special specialists – merchandisers. Continue reading
