How to protect against fraudsters when shopping in online stores?
A recent survey of Americans on the eve of Black Friday and Cyber ​​Monday showed that 96% of shoppers are concerned about the possibility of identity theft. This year’s share…

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Can I return items purchased at a discount to the store?
I'm running here the other day home from work, the mood is wonderful, in my pocket salary, towards a smiling stream of people. Rejoices people, spring felt in the air.…

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How do supermarkets trade? Holiday on the trading floor
Is there a holiday without music? Of course not. Unobtrusive, moderately loud music accompanies the buyer in all corners of many supermarkets, distracting from everyday worries, creating a good mood.…

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Merchandising: magic or deception?

A supermarket is a wonderful world of abundance, where you can find everything from crab sticks to a DVD player. It seems that any thing here is waiting for you – just extend your hand. It looks like a fairy tale, is not it? However, if you look closely, a supermarket is a well-organized system, the purpose of which is to force us to buy products, goods and things by any means possible for a bank as large as possible. This is done by special specialists – merchandisers. Continue reading

The best European sales. Where and when?
Sales are a natural and very attractive trade phenomenon for lovers of fashionable clothes and accessories. And it is not surprising, because the higher the initial price of the product,…

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Buyer syndrome. How to deal with it?
More recently, foreign marketing experts published the results of their sociological research. According to a survey among American schoolchildren and young people, it was revealed that 89% of them cannot…

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